As a marketing professional, I plan to continue learning more about marketing, but also implement that learning as part of my  own business, and later on as consultant for other businesses. Two areas where I want to spend more time on are CRM Automation and Email Marketing. I believe the advent of AI provides many opportunities to develop those areas, optimize the marketing spent of small businesses, and ultimately help them improve their bottom line without taking on additional payroll.

I also plan to learn more about Google Ads and Facebooks Ads, which I am already doing, but feels I haven't kept up with the latest advancements. 

I hope to see a meaningful impact of the implementation of this recent learning in my own business first. I hope also to write more on LinkedIN and my own blog, on specific marketing experiments or new implementations that I am working on, with the goal to inspire other small business owners in working the same path.