RESUME

Patrick Abotsi, MBA

Cambridge, ON

Professional Summary

Marketing and business technology professional with experience supporting digital marketing, client operations, business process improvement, and Microsoft 365 environments. Background combines business, analytics, and client-facing support with growing specialization in CRM implementation, marketing automation, customer lifecycle management, and cross-functional process improvement. Comfortable translating business needs into practical workflows, user onboarding, platform setup, reporting, and stakeholder training.

Core Skills

  • CRM implementation support, user onboarding, workflow design, customer data management

  • Marketing automation, lead nurturing, email marketing, campaign coordination, client engagement

  • HubSpot, Salesforce, Zoho CRM, Microsoft Dynamics 365, Mailchimp, ActiveCampaign (working knowledge / exposure)

  • Microsoft 365, Excel, PowerPoint, Word, Google Workspace, Teams, SharePoint

  • Reporting and analysis, pipeline tracking, process documentation, stakeholder communication

  • Digital marketing planning, small business advisory, customer support, training delivery

  • Bilingual communication: English and French

Professional Experience

Technology Consultant | Caprica Media

Oct 2024-Present

  • Supported client technology and business workflow improvement initiatives, including Microsoft 365 setup and migration planning.

  • Advised organizations on environment configuration, user readiness, and foundational platform setup.

  • Contributed to process improvements that supported secure collaboration, communications, and operational efficiency.

IT Technician | Miravo Healthcare / SearchLight Pharma Inc. / Apotex Inc.

Jul 2022-Sep 2024

  • Managed onboarding and offboarding activities, account provisioning, user support, and application access in hybrid environments.

  • Supported cross-functional teams with issue resolution, process improvements, and end-user enablement.

  • Reviewed operational and security-related reports, helping maintain accurate user access and support workflows.

Ecommerce Advisor | Mosaic North America

May 2022-Jul 2022

  • Advised small business clients on ecommerce readiness, digital marketing planning, and online customer engagement.

  • Helped clients build practical marketing plans to improve visibility, outreach, and customer acquisition.

  • Delivered basic business technology guidance and client support during implementation.

IT Consultant | Various Contracts / Self-Employed

Prior Contract Experience

  • Delivered client support across cloud migration, email platform transitions, and collaboration tools.

  • Managed business-facing technology projects requiring coordination, communication, documentation, and user support.

  • Provided remote support and implementation assistance for small organizations and project-based clients.

Bilingual Office Manager Consultant | Chartered Retirement Residence

Jun 2019-Feb 2020

  • Coordinated company-wide initiatives with managers across departments and supported operational improvements.

  • Identified workflow challenges, communicated recommendations, and helped implement practical solutions.

  • Delivered training and first-level support, strengthening user adoption and internal service delivery.

Education

Graduate Certificate, Customer Relationship Marketing and Sales Management

Fanshawe College | Sep 2025-Apr 2026

  • Coursework and project exposure in CRM strategy, customer lifecycle management, sales enablement, campaign planning, client relationship development, and marketing operations.

  • Applied concepts related to CRM implementation, pipeline management, customer retention, segmentation, and automation workflows.

  • Explored platforms and tools commonly used in CRM and marketing operations, including HubSpot and related sales/marketing technology.

Certificate, Accelerated Cybersecurity Training Program

Rogers Cyber Secure Catalyst, Toronto Metropolitan University | 2023

Graduate Certificate, Cybersecurity Analytics

Mohawk College | 2022

MBA, Management of Technology and Innovation

Toronto Metropolitan University | 2020

Graduate Certificate, Analytics for Business Decision Making